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A Distant Light

Designer: United Visual Artists 

Completed by Ruben during his time at Packman Lucas, in 2015 Selfridges commissioned a special sculptural design for the facade of their store to make themselves stand out on London's busy Oxford Street during the Christmas period

United Visual Artists (UVA) proposed a hanging video wall made from LED strips which were programmed to create “A Distant Light”. To achieve the artists’ desired visual effect, the structure supporting the 4m diameter wall on to the Grade 2 listed structure had to be slender, giving the piece a sense of it almost floating. Packman Lucas designed a supporting system which  transferred the loads back to the building via custom fabricated steel brackets. 

Due to the Central London location during peak shopping season, the installation of the piece had to be undertaken in a single night. Working with the fabricators and riggers, we devised a detailed lifting sequence which kept the road closure to a minimum and allowed the installation to be successfully completed.

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